Emotional Appeal

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  • Emotional appeal is the use of persuasion to arouse the audience's emotions. Words chosen by the author to describe an event taking place or that took place can help make the reader feel like he or she has a similar connection.

  • Example: "from a variety of loathsome smells, and brought on a sickness among the slaves, of which many died-thus falling victims to the improvident avarice, as I may call it, of their purchasers (The Interesting Narrative of the Life of Oluadah Equiano)."
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  • The narrator reaches out to the reader's feelings. He tries to appeal to our senses by describing surrounding smells and sights.
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